THE NEW YORK TIMES TILES FREE

'Our intention was not just to create a more satisfying home page but to develop a flexible 'product system' that would support continuous improvements to the experience over time,' continued Gery. The hope is that the new, flexible system will shore them up against the need for future redesigns. 'The way we've attempted to address this through the redesign was by being much more intentional in the hierarchy and presentation of what we call Top Stories, while also guiding toward additional groups of stories – categorised as Features, Smarter Living, In Other News and more – that utilise less hierarchical layouts and feature a variety of story options for readers to choose from as they scroll down,' said Gery.Īll the web designers sat in with the newspaper's editorial staff for a day to test the design during a breaking news cycle. The team acknowledged that the desire for trusted editorial judgement on a story's importance and readers' choice are fundamentally at odds. The new web design brings the online news experience in line with the mobile offering

'We felt we needed to go through a comprehensive research phase that would get at that fundamental question: where was it in our readers' best interest to make real improvements versus what inherent value should we continue to support and amplify?' Libby Gery, vice president, product design at the New York Times told Dezeen. They then trialled early prototypes of the redesign with 60 readers chosen from 15,300 survey responders. Not wanting to alienate subscribers who were used to the old homepage, the team first interviewed 40 readers at home in New York, Los Angeles and Houston. And that’s the beauty of it: While Tiles looks like straightforward design-bait on first glance, the patterns themselves are intricately arranged, creating layers of visual (and mental) fodder that can keep you distracted for enough time to forget about anything else that’s going on in the world.Related story Instagram and Pinterest 'as important' as the New York Times, says Hem's Jason Goldberg Fresh sets of patterns, including a color blocked set that looks straight out of Josef Albers’s “The Interaction of Color,” keeps things interesting. Tiles does exactly that, though it’s not mindless. According to AdWeek, the team noticed that “users were writing in late at night asking the company for a game that would help them zone out.” Tiles is also the team’s first non-word-based game, catering to people who are looking for something a little more meditative to do on their phones after they’ve cycled through the day’s headlines, as well as non-English speakers.

THE NEW YORK TIMES TILES FREE

Screenshot: The New York Timesĭeveloped by the Times’ Games Expansions Team, Tiles is a bid to attract more subscribers for its crossword puzzle and other games (the game is free to play, but subscribers gain access to a never-ending “zen mode” and the ability to pick a specific set of tiles to solve). Since launching this week, Tiles has consumed both game lovers and design lovers for its subtly addicting premise and eye-catching design, which centers around matching elements of patterned tiles (inspired by Portuguese and Parisian tiles) in order to make them disappear. This week, the New York Times released a new mobile game called Tiles, and it’s the perfect antidote to the never-ending influx of information that, yes, the Times is also responsible for.

The new york times tiles